You don’t need to fly to make a Change for Good in children’s lives

Cebu Pacific's partnership with UNICEF to help vulnerable Filipino children is now available online

Smiling Filipino children

If there’s anything that months of lockdowns and pandemic-induced struggles have taught us, it’s that kindness can go a long way. Whether it’s checking in on family members via a video call, sending your version of baked sushi to friends, supporting your local restaurants or extending a helping hand to strangers in need, we all can make a difference in other people’s lives by being thoughtful, compassionate and generous.

Now, Cebu Pacific fans and passengers can do their part in helping vulnerable children, anytime and anywhere – even without booking a flight – by participating in Change for Good, its partnership with UNICEF that is now available online.

First launched in 2016, Change for Good campaign was initially a way for  passengers to donate their spare change in flight. Starting this year, you can continue helping save and improve the lives of vulnerable Filipino children from the comfort of your home by going straight to the Change for Good website.

“By enabling the Change for Good program to be available inflight and now online, we are committed to improving the lives of Filipino children and families through our continuing partnership with UNICEF. Now, EveryJuan can safely contribute to support UNICEF’s programs for children,” said Lance Gokongwei, President & CEO of Cebu Pacific Air.

Cebu Pacific is the first and only partner of UNICEF for the Change for Good initiative in the Philippines and Southeast Asia. In 2019, the campaign reached the $1 million mark and has contributed to the implementation of the Republic Act 11148 or the Kalusugan at Nutrisyon ng Mag-Nanay Act, also known as the First 1,000 Days Law. To date, CEB is also the only local airline partner who raises funds to benefit children in its home country.

“Thanks to our partnership with Cebu Pacific through the Change for Good campaign, airline passengers has helped save and improve the lives of thousands of vulnerable children and families. By taking the campaign online, more people can now easily help children get improved access to health and nutrition, water, hygiene and sanitation, education, child protection and support during emergencies,” said Oyunsaikhan Dendevnerov, Country Representative, UNICEF Philippines.

Photo courtesy of UNICEF Philippines

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