CEB’s new cabin crew uniforms — revealed!

Cebu Pacific is unveiling a sunny streamlined look for its cabin crew to mark the airline's 20th anniversary. We break down the inflight team's new garb

Cebu Pacific cabin crew pose in their new uniforms, in front of a Cebu Pacific plane

Casual, comfortable, fresh and polished: that’s your cabin crew’s new outfit. It’s fun and functional, and aptly reflects Cebu Pacific’s transition from a domestic and regional airline to one that flies as far away as Australia, Japan, Micronesia and the Middle East.

As Candice Alabanza Iyog, Cebu Pacific’s Vice President for Marketing and Distribution, explains: “The challenge during the redesign was for us to maintain the relaxed, fun element of the brand, but at the same time to have a uniform that elevates the image of our cabin crew — especially since our network now includes flights to some of the busiest long-haul airports of the world.”

Enter Jun Escario, world-class fashion designer and proud Cebuano, who pulled off the task with flying colors. His inspired take on denim created the signature element of the new uniform, resulting in a look that’s approachable yet professional.

Cabin crew Hannah poses in the new pullover and denim skirt
Cabin crew Hannah poses in the new pullover and denim skirt

New jersey

When the cabin temperature drops, your cabin crew will slip on this preppy pullover (above, on flight attendant). Staying warm and stylish is oh-so-easy.

Jean therapy

“Who doesn’t look good in denim?” Jun asks. The hardy fabric was first known as the working man’s cloth, but has since won its status as the go-to garb anyone can pull off. “We needed to make sure the uniforms could stand up to long-haul flights, or up to five trips in one day,” says Candice. “Denim was perfect for this.”

Skirting the issue

The new skirt (above, on flight attendant) is sleek in all the right places, and comfortable where it counts. True to form, Jun added the long, golden zipper with both practical and fashionable considerations in mind, while the pretty little peplum is a sensible touch that adds some serious flair.

Comfort the sole

Your crew will slip into these cabin shoes (above, on flight attendant) before every flight for better balance and mobility, and a more relaxed feel.

Tanny shows off the new denim trench coat
Tanny shows off the new denim trench coat

Winner by the neck

The scarf seems to be the quintessential accessory for any flight attendant, and Jun fashioned this chic, unfussy version (above, on flight attendant) that’s ideal for the gal-on-the-go. We love how its print represents the sun, sand, sea and sky the Philippines is known for.

Down to a tee

A casual T-shirt (above, on flight attendant) goes from shapeless to chic with the help of the tucks Jun included in the outfit. This upbeat shade of yellow — which is definitely on brand — is sure to lift spirits, and, as Jun points out, complements any skin tone.

Bundle up

Jun chose a darker shade of denim when he designed this trench coat (above, on flight attendant) for colder climates. It results in a pulled-together look that’s still approachable.

Tall story

Nude heels (above, on flight attendant) add both height and that touch of sophistication for when the crew make their way through busy airport terminals.

Kris and Miyagi in the new woven fedoras
Kris and Miyagi in the new woven fedoras

Fedora the explorer

Woven fedoras (above, on both flight attendants) trimmed with blue bands keep the sun out of our FAs’ eyes.

You’ve got male

Many of the trademark elements from the women’s uniform are echoed in the men’s get-up (above, on right flight attendant), with the vibrant yellow, trimming tucks and detail of the yellow stitching on the dark jeans.

The new uniforms will be officially launched on March 27, 2016. 

Also read: Fresh off the runway: CEB’s new cabin crew uniforms

This article originally appeared in the March 2016 issue of Smile magazine.

Written by

Tata Mapa

Photographed by

Danish Connection

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