While the pandemic has had a tremendous impact on everything from public health to the economy, it has also spurred people to come together and provide support to those most in need. Many companies have tapped into their bayanihan spirit, offering aid in various forms — earmarking funds, reallocating advertising budgets and encouraging volunteerism in their employees — and to many people:
Their own people. Companies made sure to take care of their own, putting their employees’ welfare above profit. Some facilitated the early release of their employees’ 13th month pay to help ease their financial burden during lockdown. Manufacturing companies that remained open throughout strict community quarantine provided temporary accommodations for their workers who lived far away from factories. And, understanding the challenges facing their tenants, malls waived the rental charges for stores that had to remain closed.
Underprivileged communities. Many Filipinos have been left jobless and unable to feed their families. Companies distributed relief goods to poor communities, donating food and care packages containing basic needs.
Frontliners. The heroes of the pandemic are undoubtedly our health workers. Numerous companies donated hundreds of millions of pesos’ worth of personal protective equipment (PPEs), ventilators and other medical supplies, and provided nourishment to tired workers through hot meals. Some also donated food to unsung frontliners, like those manning checkpoints and those working at supermarkets.
Some companies made use of their own products and services to provide aid: insurance companies gave out free insurance to health workers while hotels offered shelter, opening up rooms to frontliners. Airlines used their aircraft to transport much-needed supplies across the country. Telecommunication companies also worked with hospitals, providing WiFi and enhanced connectivity.
In the car manufacturing sector, Isuzu Philippines Corporation (IPC) made their vehicles available to frontliners, lending two units of their Isuzu D-MAX and one Isuzu mu-X to the Biñan local government. The vehicles went through strict sanitation and sterilization procedures before ferrying health workers to and from several hospitals in Biñan and Sta. Rosa, Laguna. IPC continues to reach out to other hospitals to address their mobility needs. “With these vehicles, we at IPC hope that our dedicated and enduring heroes in the hospitals would find comfort and safety in their transport,” said IPC President Hajime Koso.
The company also let their customers in on their relief efforts: for every vehicle sold, IPC donated PPEs to partner institutions like the Philippine Red Cross and Caritas Manila. Mr. Koso vowed to continue their support throughout the pandemic.
Times are indeed difficult as the crisis stretches on, but with various industries going above and beyond mere business and with different sectors coming together to put their countrymen first, we can at least be hopeful that no one will be left behind.
To learn more about Isuzu Philippines Corporation, visit www.isuzuphil.com.
This article was published in partnership with Isuzu Philippines Corporation.