Why You Should Shop Local This Holiday Season

Spread good cheer to friends, family and the Philippine economy by supporting homegrown brands

No one does Christmas like the Philippines. And despite unprecedented challenges in recent months, the spirit of giving and togetherness remains strong. As we gear up for gift-shopping and family gatherings, it’s important to remain mindful of two things: practicing safety protocols, and supporting the small businesses that rely on our patronage.

#GiftLocal is an annual campaign by Globe myBusiness. Part of Filipino telecommunications leader Globe, Globe myBusiness has set its sights on improving the business operations of small-medium enterprise (SME) owners through digital technology. Across retail, F&B, education and banking, Globe myBusiness has helped Filipino SMEs to adapt to a changing landscape. And this year-end, it’s time to do our part.

Here are four very good reasons to make sure you buy local this holiday season.

There’s an Online Bazaar Happening Soon

No longer just for big international players like Amazon, online shopping has become more dynamic and diverse than ever this year. More and more homegrown enterprises have established an online presence. This means more options for shoppers like you, and a chance to support local brands when buying and sending gifts to folks across the country.

Globe myBusiness is proud to partner with many such businesses as they make the move online. From Nov 27–29, Globe myBusiness will collaborate with Lazada for an exciting, three-day e-bazaar showcasing some of these brands. The bazaar will be livestreamed on Laz Live and Globe myBusiness’s Facebook pages. Expect fast-paced live-selling and made-in-the-Philippines wares from a dozen local brands, such as handmade macramé by Obra Kinaiya, health foods by Kayumanggi Organic, gorgeous potted plants by Mineeyture, travel deals from Punta Riviera Resort in Bolinao and lots more.


Supporting the health of employees

Businesses Take Safety Seriously

But shopping local doesn’t only have to happen online. As lockdowns have caused businesses to open and close over the course of the year, many have become adept at implementing safety protocols for their staff and customers. The Ingat Angat Tayong Lahat campaign has been a collaboration between the government and the private sector to help businesses reopen safely. Globe myBusiness has supported this campaign, and has been a trusted partner for many retail shops, restaurants and other enterprises in creating safer environments for customers and employees alike. This has been made possible with cashless payments and online back-end operations through GCash and telehealth services such as KonsultaMD. Thanks to such efforts, you can enjoy shopping, dining and other outings with peace of mind this holiday season.


You’ll Be Doing Your Part

Globe myBusiness’s #GiftLocal campaign is all about supporting these safely-reopened businesses by encouraging customers to do their part. By eating out, ordering in, shopping online and gift-buying at local shops, you’re energizing the Philippine economy. It’s up to us to strike a responsible balance between staying safe at home and going out and supporting homegrown business-owners while maintaining safe distancing and good sense. Local SMES have taken a hit in recent months, and revenue during the annual holiday season will go a long way in keeping many of them afloat. So when you’re planning those catch-ups with friends and family, book a table at a local restaurant. Be sure to follow check-in and safe distancing protocols, and have a good time!


Cashless payments for extra safety

The Malls are Extra Exciting

While the rush and energy of Christmases past will be hard to match this year, there are still plenty of exciting events to pencil into your calendar. Starting in late November, SM Premier Malls will host a sprawling Christmas Night Market this year, with dozens of vendors to browse and shop. While you’re there, check out the #GiftLocal booth for a curated collection of goodies made by Filipino brands. SM Supermalls from Mindanao, like SM City Davao and SM Lanang Premier, are also a part of the festivities, taking the #GiftLocal campaign across the country. The Locally Sourced market is also currently ongoing across Robinsons Malls. Later in the season, Globe myBusiness is also participating in the Department of Tourism’s Kain Na! event at Ayala Mall’s Solenad, Nuvali from December 19 to 22.

Whether online or in-person, taking part in the year-end festivities has been made possible by partnerships between the government and private sector players such as Globe myBusiness. So, the next time you’re gift-shopping or making a restaurant reservation, be sure to #GiftLocal and #SupportLocalSMEs.


This article was published in partnership with Globe myBusiness.

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