According to a report by consultancy firm PwC in February 2021, the Philippines lost about US$80 billion in tourism revenue in the first quarter of 2020 alone. As the number of tourists dropped by more than 80%, needless to say, micro, small and medium businesses (MSMEs) in the hospitality and tourism sectors took the hit particularly hard.
Now, over a year and a half later, as global borders are slowly reopening to recreational travellers, government and private-sector cheerleaders are rallying behind these tourism MSMEs not just with improved health and safety measures, but the digitalisation support they need to thrive in the new normal.
Now more than ever, reshaping business offerings, revenue models and audience outreach has to include new and foundational digital capabilities.
But the task of going digital is not without its knowledge-gaps and hardware/software needs, and many small businesses lack the know-how to make the transition successful.
Free business consultations for tourism MSMEs
Enter BizMO: The Business Makeover, a brand new web series launched by Globe Business Academy on September 27 to mark World Tourism Day. Catering to businesses that have been affected by Covid-19, BizMO invites MSMEs operating in the tourism industry – think hotels, restaurants and cafés, food kiosks, travel agencies, tour operators and more – to submit their stories for the chance to be featured.
During the episodes, the businesses will receive free consultations and mentorship from industry experts and tech specialists so they can restart operations and thrive again.
Participants in the BizMO series will also gain trusted guidance on how to digitalise their businesses with Globe Business’s in-house tech experts.
Be it setting up e-payments and online stores, automating administrative tasks or protecting customer data with adequate cybersecurity measures, BizMO participants will receive tailored solutions to the unique problems they face.
More than just sharing tips and tricks, BizMO aims to inspire other MSMEs by shining a light on heartening stories from the Philippines’ tourism sector.
Expect real-life experiences and learn more about the business owner’s motivations for persevering despite the challenges. The platform creates a safe space for business owners to share what they’re struggling with, and where they need the most help.
A steady partner for MSMEs in the Philippines
Supporting businesses is second nature to Globe Business, an offshoot of Philippine telco Globe. The BizMO web series falls under the Globe Business Academy, a power-packed digital platform where business operators of all shapes and industries can access tons of useful information.
That includes expert advice, white papers, tech know-how, success stories and other content, covering everything from manufacturing and financial services to tourism and healthcare. This is all part of Globe Business’ commitment of empowering, handholding, and supporting Filipino MSMEs, especially with their digital transformation.
Globe Business Academy’s BizMO is only the latest initiative in Globe’s long history of elevating Filipino MSMEs. In the past, they have run campaigns to buy local during the Christmas season, and even created the Futourism campaign for businesses to showcase the ways they’re making it safer for patrons to engage with them.
A call for participants
BizMO is currently seeking applications, and tourism MSMEs in the Philippines are highly encouraged to take advantage of this opportunity.
Chosen business owners will get to share their stories and have a chance to receive free mentorship and consultations from a panel of experts plus a range of free digital solutions from Globe Business. Visit https://glbe.co/BizMO to submit your story or scan the QR code below.