Cebu Pacific kicks off the Fly to More Fun campaign with a special video that showcases some of the Philippines’ best destinations — Boracay, Cebu, Siargao and Palawan — and inspires viewers to enjoy great vacations in the Philippines.
“We mark our 23rd year with an invitation to experience the Philippines, especially at its prime during the summer months of March to June,” says Candice Iyog, vice president for marketing and distribution at Cebu Pacific. “We aim to fly 200 million passengers by 2020 and we’re rolling out compelling and exciting deals and treats for our customers; we intend to expand our route network to connect more international destinations to the Philippines.”
CEB’s Fly to More Fun campaign supports the revitalized “It’s More Fun in the Philippines” drive of the Philippines’ Department of Tourism.
“The private sector is a vital partner in our tourism efforts and Cebu Pacific is a prime example of how a company can align with the government to deliver sustainable and responsible tourism,” says tourism chief Bernadette Romulo-Puyat. “The Fly to More Fun campaign amplifies our own efforts to bring joy to visitors and stakeholders, as they immerse themselves in the unique experiences that the Philippines has to offer. This goes well with their sustainable and responsible tourism campaign, Juan Effect.”
This article first appeared in the May 2019 issue of Smile magazine.