Join in on #FilipinoFashionFridays and Support Local Brands

Update your Friday OOTD and show the local fashion industry some love!

On Wednesdays we wear pink — but on Fridays we wear local!

An initiative of the Philippine Fashion Coalition, an alliance of fashion professionals, the #FilipinoFashionFridays movement aims to support designers, creatives and businesses in the local fashion industry. It encourages people to wear local brands on — when else? — Fridays.

Buying local is one of the best ways you can help the country recover from the effects of the pandemic. Click on the #FilipinoFashionFridays hashtag on Instagram for inspiration then check out some of these Philippine-made brands that you can add to your wardrobe.



Photo courtesy of Lemá.

Honestly, half the fun of living in the tropics is that we can dress like it’s summer all year long. Lemá offers fresh, ultra girly pieces that you can wear on your next getaway or, you know, when getting groceries.

Visit Lemá’s website, Facebook or Instagram page.



Photo courtesy of Unif0rm.

The busy woman’s best friend and the brand of your donya dreams, Unif0rm (with a zero instead of the letter O) offers stylish and comfortable pieces for a chic, no-fuss capsule wardrobe. Elevate your look with classic silhouettes given a little somethin’-somethin’, and shop for timeless dresses or versatile separates that can easily be paired with pieces you already have in your closet.

Visit Unif0rm’s website and follow them on Instagram.



Photo courtesy of PIOPIO.

If you embrace color and print and would love to wear our culture on your, ahem, sleeves, then PIOPIO is your go-to. Their mission is to “weave funky Filipino traditions and artistry” into their products, sourcing fabrics from weavers across the country and turning them into dresses, rompers, jackets and more.

Visit PIOPIO’s website and follow them on Instagram.


Sewn Sandals

Photo courtesy of Sewn Sandals.

In this country, flip-flops are a way of life. Take your tsinelas up a notch with Sewn Sandals’ fashionable flats, all made using local materials like abaca, buri, banig and yakan, and crafted by communities of footwear-makers and weavers. Kick off those rubber slippers in favor of something dressier like simple slides or tassel-adorned mules. They’re like a fiesta for your feet!

Check out Sewn Sandals’ website and follow them on Facebook and Instagram.


Island Girl

Photo courtesy of Island Girl.

More tropical vibes ahead, this time with Island Girl’s resort accessories. This Cebu-based brand showcases bags, jewelry and other accessories made by rural artisan communities. They’ve even updated their super cute pandan sun visor to include a detachable face shield!

Visit Island Girl’s website, Facebook or Instagram page.


Taytay Local


View this post on Instagram


Challis Shorts – KHAKI, TEAL, CAMO 3 for Php600 Free size, 26″-34″ waist

A post shared by Taytay Local (@taytaylocal) on

Known as the garments capital of the Philippines, Taytay has a popular tiangge that sells affordable textiles and clothes. You can now purchase budget-friendly stuff from their suppliers online through Taytay Local. It’s an especially good place to go for comfy WFH attire (a.k.a. pambahay).

Visit Taytay Local’s website, Facebook or Instagram page.



Something for the boys: Balthazar is a shoe company born out of “the demand for quality leather shoes that are well-made, classy and most of all, affordable,” according to their website. They find the middle ground between pricey luxury brands and mass-market footwear, producing shoes made of the highest quality grade of leather at a fair price point.

Visit Balthazar’s website, Facebook or Instagram page.



Photo courtesy of INKA ATLETIKA.

From gym to swim, Inka Atletika has got you covered. Their sports bras double as bikinis — an ingenious idea by owner Andrea Belludo, a designer who is also a swimmer, ultimate Frisbee player and surfer. “I truly understand that sports bras are not just something you work out in, that it should also be a reflection of your unique personality,” says Andrea. Another nifty idea: they’ve got a reversible top and hip huggers so you get more mileage out of your athletic wear!

Check out Inka Atletika’s website, Facebook or Instagram page.



Photo courtesy of Balud.

Venice Maristela and Tracy Ayson, the ladies behind Balud, combined their love for the beach and fashion into swimwear line Balud. Though many of their pieces have delicate ruffles and frills, others feature clean lines with fun color combos, so it’s not just for girly girls. “You’ll be surprised at how easily you can transform these pieces based on your personality — [you] can be sweet and dainty or [you] can also be sexy and edgy!” says Tracy.

While beach trips may not be in sight for many of us just yet, why not give Balud’s full-pieces a test run as a bodysuit? Pair them with shorts, trousers or a skirt and you’re good to go!

Check out Balud on their website and Instagram page.


Written by

Tisha Alvarez

We use cookies for a number of reasons, such as keeping Smile website reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.