Cebu Pacific Gives Back At La Mesa Watershed

Cebu Pacific continues to find ways to minimize its carbon footprint.

Cebu Pacific continues to find ways to minimize its carbon footprint. As part of its latest efforts, the company has participated in activities to re-green the earth.

The airline has partnered with ABS-CBN Bantay Kalikasan to rebuild the La Mesa Watershed in Quezon City via a tree-planting activity. On July 27, 2019, four hectares of land were filled with 1,600 malapapaya (molave) seedlings by 54 people. The group—led by Cebu Pacific’s vice-president for human resources, Felix Lopez, and vice-president for corporate affairs, JR Mantaring—consisted of Cebu Pacific Air staff, and their family and friends.

“We’re happy to see that employee volunteerism is alive and well within Cebu Pacific—it’s a way for us to embody our company philosophy of living out the best of the Filipino spirit, at all times,” says Lopez. “The turnout, with some of our teammates even bringing family members, is a testament to the concern we have for our future.”

The seedlings are expected to grow into medium-sized trees—about 30m tall and 50cm in diameter—in three to five years’ time.

Follow CEB’s sustainability efforts with the hashtags #juaneffect and #weareceb.

This article first appeared in the September 2019 issue of Smile magazine.

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