Cebu Pacific Air joins the 2018 International Coastal Cleanup

Move part of airline’s Juan Effect campaign advocating small acts that make a big difference for the environment

CEB volunteers in Manila

CEB volunteers in Manila

As part of the airline’s Juan Effect campaign advocating small acts that make a big difference for the environment, Cebu Pacific Air volunteers in Manila and Cebu joined the 2018 International Coastal Cleanup (ICC).

The global movement, launched more than 30 years ago by environmental advocacy group Ocean Conservancy, aims to rally communities towards the common goal of collecting and documenting the trash on their coastline and, ultimately, to raise awareness on the state of the world’s oceans. Held every third Saturday of September, the ICC is the largest volunteer effort for the health of the oceans.

CEB volunteers in Cebu

Documentation of the waste cleaned up provides material that helps shape better waste management policies, plans and product packaging designs, as well as that stirs environmental consciousness among the public. Some CEB employee-volunteers made the clean-up a family affair. Volunteers were asked to sort, weigh and document the trash they collected. Common waste items included plastic food wrappers, plastic bottles and plastic cups. The total waste collected reached over 4 million kg. According to Ocean Conservancy, 75% of land-based ocean plastic is from uncollected waste that makes its way to waterways before eventually reaching the ocean.

Take the pledge to take care of our environment — start with avoiding single-use plastics that pollute our beaches and oceans. For more helpful tips, visit

This article first appeared in the November 2018 issue of Smile magazine.

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