Smile is the authority on travel around the Philippines and around a wider international network. The print magazine is published on behalf of Cebu Pacific Airlines by Ink, the world’s largest and leading travel media company.

Currently, Cebu Pacific is the number one airline in the Philippines in terms of passenger load — an average of 1.8 million people every single month. And we’ve found that 74% of passengers read inflight magazines, and that travelers are 50% more engaged reading inflight than when on the ground. 

Better yet, passenger numbers are growing every year, with figures projected to double in the next two decades. This means that Smile will reach even more people, delivering content that is positive, inspiring, and aspirational.

Collaborate with us, and we can offer creative solutions to your advertising needs. Email us at for more information, and let’s get started on taking your brand to new heights.

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