About Us

Smile is the dynamic travel and lifestyle inflight magazine of Cebu Pacific Air, providing independent and authoritative travel information about destinations in the Philippines and Asia-Pacific, including Melbourne and Sydney.

Launched by Ink in 2006, we have been recognized by CNN as one of the Best Airline Magazines in the World, won Inflight Media of the Year at the Asia Pacific Publishing Awards, and bagged bronze for Overall Magazine Design at the Asian Media Awards.

Our travel inspiration website is waytogo.cebupacificair.com. Besides sharing articles from Smile, we also collaborate with a regional network of travel experts to produce exclusive, web-only stories. Our aim? To bring you fresh, exciting and relevant travel content – from exhilarating destination features that will inspire you to venture far and wide, to updates about the trendiest hotels, attractions and events around the region.

We sincerely hope that you will enjoy browsing our site, and may our stories fuel your wanderlust!
Got story pitches, pictures and videos for us? We’d love to hear from you!




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